Survey Monkey had the following to share regarding Miitomo’s daily revenue:
Making it rain – $280,000 per week
Monetization has also increased steadily and we estimate that the game is now making $40,000 combined per day across iOS and Android. Roughly 80% of the revenue is from iOS with Android only contributing 20%.
On a per-user basis, we estimate the app has an ARPDAU (Average Revenue Per Daily Active User) of 3-4 cents. While low compared to mid-core games like Supercell’s Clash Royale, this is actually a healthy number for a more casual game like Miitomo, especially early on.
Miitomo, Nintendo’s first official foray into the smartphone market, has seen tremendous success thus far for the company and we don’t see it slowing down. Perennially, I have enjoyed the “social network” and can understand why people have flocked to the game due to its wide appeal. I will be interested to see how Nintendo’s future iOS and Android releases will fair as this is only the beginning for the big N.
Stay tuned for more Miitomo news. Have you downloaded Miitomo yet?